European Capital of Culture Forum 2019

The European Capital of Culture Forum is an annual event initiated by the team of Kaunas – European Capital of Culture 2022, where leaders representing various creative fields from all around Europe come together for gaining and sharing knowledge, getting inspiration, networking and discussing the opportunities for cooperation. One of the main objectives of this initiative is to encourage the culture of collaboration with other sectors, such as business, science or politics.

Human Factor

This year, the umbrella topic of the Forum will be the “Human Factor”. It helps to raise questions such as: do we consider the human factor before engaging into creative or business practices? How to leave one’s “social bubble” and truly understand people who are different from us.

Main Themes

The Forum’s speeches, sessions and even provocations will cover the following topics: the importance of collaboration between art and business, the audience engagement and the social entrepreneurship. Together with the audience, we will question and rethink conventional practices or understandings; with
the help from musicians and intuition, we will elaborate our strategies. In the part dedicated to the cultural diplomacy, we are going to look for answers to such questions as: what seems to be causing the deepening divide between society and institutions as well as what are the social and political uncertainties and disputes currently arising in Europe? We promise you a deeper understanding of the European cultural dimension.

Socializing part

On May 22, 8:30 PM at restaurant Kultūra we invite you to join a British humour stand-up comedy show with Geoffrey Brown “The Good, the Bad and the Brexit“.

On May 23, after an intensive day of sharing and gaining knowledge you will have an opportunity to join one of the most interesting events in Kaunas city – an open-air community dinner that turns the central pedestrian street – Laisvės avenue – into the longest and most charming dinner table.

 

 

Taking part at the Forum is free, but the availability of seats is limited. Ensure your participation by registering.

Speakers

Agata Etmanowicz
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Agata Etmanowicz

President of Impact Foundation

Pier Luigi Sacco
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Pier Luigi Sacco

Pofessor at IULM Milan University, Senior Researcher at Harvard University

Paul Bourne
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Paul Bourne

Artistic Director, Business Consultant, Fellow at Cambridge University

John Bonnema
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John Bonnema

Managing Director at Leeuwarden-Friesland 2018

Mindaugas Morkūnas
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Mindaugas Morkūnas

Head of Development at MO Museum

Paulius Motiejūnas
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Paulius Motiejūnas

CEO at BC Žalgiris

Dr. Giedrė Pranaitytė
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Dr. Giedrė Pranaitytė

Vytautas Magnus University

Marcin Łapczyński
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Marcin Łapczyński

CEO at The Polish Institute in Vilnius

Prof. Dr. Marija Drėmaitė
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Prof. Dr. Marija Drėmaitė

Vilnius university

Aiva Rozenberga
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Aiva Rozenberga

Former CEO at Latvian Institute

Fionn Dobbin
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Fionn Dobbin

Creative Director at the design consultancy agency Age5

Agnieszka Wlazeł
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Agnieszka Wlazeł

PhD Researcher at School of Performance and Cultural Industries, University of Leeds

Milda Ivanauskienė
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Milda Ivanauskienė

CEO at MO Museum

Maximillian Valentin
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Maximillian Valentin

Creative Director, Lecturer

Dr. Arūnas Gelūnas
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Dr. Arūnas Gelūnas

CEO at Lithuanian Art Museum

Aušrinė Žilinskienė
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Aušrinė Žilinskienė

CEO at Lithuanian Culture Institute

Simona Šimulytė
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Simona Šimulytė

Founder at ChangeMakers'ON

Aušra Pulauskaitė
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Aušra Pulauskaitė

Project manager, Versli Lietuva VšĮ

Monika Juknienė
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Monika Juknienė

Coordinator at NVO Avilys

Geoffrey Brown
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Geoffrey Brown

Director of Euclid, Comedian

Rytis Zemkauskas
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Rytis Zemkauskas

Kaunas 2022

Phil Tulba
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Phil Tulba

Social Enterprise Expert & Consultant

Kristupas Sabolius
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Kristupas Sabolius

Associate Professor of Philosophy, Researcher

Rossella Tarantino
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Rossella Tarantino

Development and Relations Manager @ Matera-Basilicata 2019

Jelle Burggraaff
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Jelle Burggraaff

Expert on Creative Cooperation (formerly having worked for Leeuwarden-Friesland 2018)

Yannis Koukmas
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Yannis Koukmas

Director of Audience Development & Participation, Eleusis 2021

Anna Vinegrad
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Anna Vinegrad

Communication and Marketing, Galway 2020

Inga Norkūnienė
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Inga Norkūnienė

Klaipėda Culture Communication Centre

Stand-up comedy show with Geoffrey Brown “The Good, the Bad and the Brexit“.

On May 22, 8:30 PM at cafe “Kultūra” (K. Donelaičio st. 16)

Everyone is  invited to an entertaining introduction to the forum – one-of-a-kind British comedian Geoffrey Brown’s stand-up show.

The show will be in English. The event is free.

Registration (Amphitheatre lobby)

Opening of the forum (Amphitheatre)

Keynotes (Amphitheatre):

Human factor
Agata Etmanowicz
Poland / President of Impact Foundation

Primarily, we are human beings, only then we are artists, experts, officials, business professionals. On the other side of the equation, there are also humans. We may call them audiences, clients, target groups, colleagues, friends or even enemies. All of the previously mentioned are humans in the first place. Evident, isn’t it? So why do we keep forgetting this simple fact?   In her keynote speech Agata Etmanowicz will make the attendees think about how we can get better in what we do by simply acknowledging and rethinking the most basic, obvious and, at the same time, most complicated and complex of them all – the human factor.

Cultural participation and societal wellbeing: the strategic scenario of the new European agenda for culture
Pier Luigi Sacco
Italy / Pofessor at IULM Milan University, Senior Researcher at Harvard University

In his presentation Sacco will discuss the perspectives opened by the New EU Agenda for Culture in terms of the potential of cultural participation in the pursuit of societal wellbeing. The topic presents a high relevance both from the research and the policy making agenda, and the two aspects are tightly connected. It is therefore expected that significant opportunities will emerge in the next few years at the EU level, and that European Capitals of Culture will be able to position themselves as ideal laboratories in this regard. Participants will walk away with a clearer perspective on how the ECoC program will open up possibilities for local development and wellbeing for European communities as a consequence of the new cultural policy orientations of the EU Commission and with some inspiration about concrete possibilities for action.

Creative thinking and creative doing
Paul Bourne
England / Artistic Director, Business Consultant

... Exploring the opportunities, challenges and surprises of creative relationships. Paul Bourne’s provocation on marriage (or love affair?) between arts and business. An insight for "all humans" who are evaluating their approach to creativity as a process, to culture as a valued investment, and to business as the "dynamic of doing".

Lost in strategy. Found in intuition
Fionn Dobbin (Germany / Creative Director, design consultancy agency Age5 )
Maximillian Valentin (Germany / Creative Director, Lecturer)

Having worked more than 20 years in the creative industries, Maximillian Valentin and Fionn Dobbin realized that there is a a big gap between the first strategic thought and the action levels.
Ideas and strategies which are developed in a small team of executives and creatives transform over time and levels due to hierarchy of organizations where each team involved adds their thoughts and opinions. As these additions are often based on the own personal agenda and the needs of each department, ideas lose their focus and are interwoven from pressure and fear.
Therefore, Fionn Dobbin and Maximillian Valentin will argue that intuition is one of the most important creative leadership qualities for success in business as it allows you to filter out all the noise, readjust the idea and bring it back to its origins.
As today’s world is volatile, uncertain and increasingly complex the ability to create something that’s both novel and appropriate is top of mind. A strong intuition, celebration and enhancement of intuition can make the organizations faster and can engage people to trust themselves which leads to a higher identification and joy.

Panel discussion: Culture for all (?). What creates the obstacles for people to participate in culture and how to overcome them? (Amphitheatre)

Moderator: Ana Čižauskienė (Lithuania / Kaunas 2022)
Panellists: Virginija Vitkienė (Kaunas 2022), Agata Etmanowicz (President of Impact Foundation), Paul Bourne (Artistic Director, Business Consultant), Pier Luigi Sacco (IULM Milan University), Fionn Dobbin (Creative Director, Age5)

In this panel discussion, we will raise questions how culture should access different groups of society and should it access them all? What can we learn from the non-attenders? Is culture really the driving force of the democratic development? How should culture communicate its values

Lunch break (Restaurant Sala or street food festival Open Kitchen by the river)

Parallel sessions:

Business + culture. Formulas of meaningful collaboration (Amphitheatre)

Format of the session: presentations and discussion
This session is designed for the business sector representatives.
Moderator: Jūratė Tutlytė (Lithuania / „Kaunas 2022", Vytautas Magnus University)

During the discussion, we will both raise straight-forward pragmatic questions and share our ideas on the potential benefits brought by impractical things – how does the exchange of financial and symbolic capitals take place between art, culture and business? What supports what, and what benefits from it? What return does the business expect, when it invests to art and culture? Is it a safe investment? What does the cultural sector have to do to interest business? Are (creative) innovations only an ability to use (exploit?) culture in a creative matter? Have we found the formula to measure the return / benefit? Finally, do we know what is the formula of happy long-term relationship: what does it have in common with the power of imagination, calculations, prestige, responsibility, spaces of different knowledge and creation of the new world?

Arts and business in action
Paul Bourne
United Kingdom / Artistic Director, Business Consultant

What do the following have in common? Changing the tires on a Formula 1 racing car? Rebuilding a professional football team ethos? Promoting a police force culture? Launching the new division of a world-wide computing company? Two things: 1. They were all supported, trained or inspired by working with a British Theatre Company; 2. They are all case studies you can hear about in the Forum’s session about exploring the value, impact and power of arts and business interventions.

Partnership of business and culture. Takeaways from the past and trends for the future
Mindaugas Morkūnas
Lithuania / Head of Development at MO Museum

In his presentation Mindaugas Morkūnas will share his views on marketing trends in culture sponsorship and the innovations required for implementation of such partnerships. The expert will elaborate on the search for the added value for business in the implementation of culture sponsorship projects and on the use of the audience development platforms within the process. Moreover, Mindaugas Morkūnas will touch upon the challenges faced when ensuring a smooth dialogue between culture and business in the pursue of mutual benefit and interests.

Managing sponsorship: how to get along, make profit & create value
Paulius Motiejūnas
Lithuania / CEO at BC Žalgiris

We can consider the signed agreements and assured financing as a victory but it’s just a start. When collaboration and relations with a partner are the crucial terms to survive, what is the factor X? What are the pillars of effective collaboration? Strategy, creativity of human relations? Can we compare professionalism and humanness? These are the questions Kaunas basketball club Žalgiris and Zalgirio Arena (sports and entertainment arena) are constantly searching for. The answers will be presented by Paulius Motiejūnas, BC Žalgiris and Zalgirio Arena CEO.

Business partnerships in European Capital of Culture. Lessons learned
John Bonnema
Netherlands / Managing Director at Leeuwarden – Friesland 2018

Business and culture are connected in many levels. In Leeuwarden-Friesland, European capital of culture 2018, it was proved that they enhance each other. Strengthening the city and region and its inhabitants, especially if it’s not a capital, is difficult but necessary. Culture plays an essential role and that is why this is a unique opportunity for Kaunas! Some examples of LF2018:

>5.4 million visitors;
>economic impact of € 230-320 M;
>70% inhabitants of the Friesland region were involved;
>total sponsorship revenue € 9.8 M.


Companies can benefit greatly from this. In the forum John Bonnema will give practical examples of successful collaborations between events, projects, the foundation and business community.

Doing good together
Agata Etmanowicz
Poland / President of Impact Foundation

Agata Etmanowicz will present a few examples of projects based on the cross-sectorial cooperation, mutually beneficial and created together (form the beginning to the end). All of them going beyond sponsorship and aiming at achieving the "greater good".In other words: the "human factor" in action, CSR & HR policies brought to life through open air music festival and social campaigning.  

Discussion: The exchange between business, art and culture – sponsorship, charity, investment or partnership?

Moderator: Jūratė Tutlytė (Lithuania / Kaunas 2022, Vytautas Magnus University)

Panellists: Mindaugas Morkūnas (MO Museum), Paulius Motiejūnas (BC Žalgiris), John Bonnema (Leeuwarden-Friesland 2018), Evaldas Rapolas (Partner, Magnusson), Živilė Diawara (CEO, Arts factory Loftas)

14:00 Cultural diplomacy: how individuals and organizations can become the cultural ambassadors of their own countries or Europe? (Stairway room)

Format of the session: presentations and discussion
Moderator: Rytis Zemkauskas (Lithuania / „Kaunas 2022")

The EU politics is based on cultural grounds. Disparities and divisions are economic factors, but culture was placed as a cornerstone for Europe since the idea of peace and dialogue culture was proposed instead of purely economic motive of dominance and warfare. Today we seem to be down to the cultural essentials once again in order to save the Union. Or aren't we? This segment will be of particular interest to ECoC family members, state institutions and tourism sector.

The double life of cultural diplomacy: Building the bridges of cooperation or weaving the nets of dependence?
Dr. Arūnas Gelūnas
Lithuania / CEO at Lithuanian Art Museum

Even in the times of severest conflicts or during the Cold War, the realm of culture was mostly regarded as  "politics-free" and thus rather "innocent" context for cooperation. Given its supposedly non-pragmatic and  profoundly spiritual nature, culture was granted a mission of a bridge-builder and of a peace-creator. Many governments seriously considered and continue to consider culture as a powerful tool for the creation of a  positive image for a country in the situations when it cannot be created otherwise. Notwithstanding the obvious fact that culture in a great number of cases indeed helped to build bridges among people or even entire nations when nothing else did (as, for instance, in the case of US "Jazz diplomacy" in the Fifties), this thesis questions the notion of profound "innocence" of cultural initiatives and attempts at analyzing the cases where culture is consciously used by regimes or states in conflict to camouflage the aggression and  even rewrite history, where it takes the most unattractive shape of propaganda. The presentation provides examples taken from the activities of UNESCO, the history of cultural diplomacy and the recent cultural and political events in Mali, Iraq, Syria, Ukraine, Russia, France and the United Kingdom. 

The French model of cultural diplomacy in the context of the European Capitals of Culture initiative
Dr. Giedrė Pranaitytė
Lithuania / Vytautas Magnus University

France has always been perceived as a country that is constantly striving to develop effective strategies for a successful implementation of cultural diplomacy. Therefore, it is aimed to discuss in what ways cultural diplomacy, often perceived as an intriguing phenomenon, might become of vital importance in spreading French cultural values and gaining more political influence globally as well as locally. Willing to set proper limitations to the scope of the analysis, much heed will be devoted to the practical appraisal of basic principles that have laid a sound foundation for the cultural diplomacy of France. In this context, special attention will also be paid to the French experience acquired while contributing to the European Capitals of Culture Initiative.  

Cultural Relations and/or Cultural Diplomacy: Lithuanian Case
Aušrinė Žilinskienė
Lithuania / CEO at Lithuanian Culture Institute

The presentation will focus on the role of culture in the Lithuanian foreign policy. While the Ministry of Foreign Affairs since decades don’t assume the role of the developing of cultural diplomacy and the Lithuanian authorities stumble to decide for the arm’s length institution, the Ministry of Culture took the leading role in strengthening the international cultural relations. The presentation will discuss some tensions between the cultural and diplomatic objectives, practitioners and diplomats, between artistic freedom and country image and will give examples of the foreign presentations of Lithuanian art and culture recently implemented by the Lithuanian Culture Institute.

Poland and its public diplomacy
Marcin Łapczyński
Poland / CEO at The Polish Institute in Vilnius

The presentation will focus on the main priorities of Polish public and cultural diplomacy, including the role of capitals of culture in creating a common ground for better Europe. The case of Wrocław (2016) and Kraków (2000) and its international impact will be presented together with some examples of Polish contribution to the preparations for Kaunas 2022. The presentation will also discuss some aspects of the Polish-Lithuanian co-operation in the field of culture and its importance for creating a better understanding.

Rewarding optimism. About the migration of ideas and forms
Prof. Dr. Marija Drėmaitė
Lithuania / Vilnius University

The modernist architecture of Kaunas is a reflection of the optimistic political, social, economic and cultural ideals of the 1930s, when Kaunas served as the provisional capital of the newly restored independent Republic of Lithuania. This heritage played an important role in the Lithuanian cultural memory throughout the 20th century. However, how to transform the local pride and one city’s architectural heritage into an attractive international story? That is the focus of the talk.

Storytelling and symbolism – tools for European Capital of Culture diplomacy
Aiva Rozenberga
Latvia / Former CEO at Latvian Institute

In her presentation Aiva Rozenberga is going to reveal practical insights from the experience of building cultural diplomacy during Riga as the ECOC in 2014. She will also take a look at some stories of other former and upcoming ECOCs. Why the opening and key themes of the ECOC are important for the whole cultural diplomacy and strategic communication of the ECOC, what symbolism it conveys in presenting the story of ECOC abroad through the means of cultural diplomacy? Why is it important to note that we are speaking about cultural diplomacy of a style and substance of the European democracy?

Discussion: The field of cultural diplomacy: platforms, organizations and cities

Moderator: Rytis Zemkauskas (Lithuania / Kaunas 2022)

Panellists: Jean-Marie Sanie (Institut français de Lituanie), Aiva Rozenberga (Former CEO at Latvian Institute), Rytis Paulauskas (Ministry of Foreign Affairs).

14:00The intuition experience (Intuition rooms)

Format: interactive workshop
Separate groups : 14:00, 15:00, 16:00
Head moderator: Fionn Dobbin (Germany / Creative Director at the design consultancy agency Age5)
Moderators: Henning Grambow (Germany / Creative strategist and Music producer), Zan Hoffman (USA / Sound artist), Toms Liepajnieks (Latvia / Actor)


As today’s world is volatile, uncertain and increasingly complex, intuition has become one of the most important creative leadership qualities for success within systems and organizations. The highest and purest form of intuition lies behind the world of art. Artists decode aspects of their world and directly translate them into their artworks, without overthinking and overusing the same strategy. During the interactive workshop we will invite you to dive into a joint experience where you will be guided by a group of artists who will share how they use intuition as a tool in jazz, acting and visual arts and how it can be applied to the creative industries at large. And that is what we try to experience in our sessions. It is not a methodology like Design Thinking. It is more like a way to your inner intuition and if you like – Art Feeling.

End of the Forum

Courtyard feast, a community picnic at Laisvės avenue

Registration (Amphitheatre lobby)

Keynotes (Amphitheatre):

Art & technology for developing audience engagement
Agnieszka Wlazel
Poland / PhD Researcher at School of Performance and Cultural Industries, University of Leeds

The term "audience engagement", in comparison to "audience development", acknowledges the move from passivity to activity, and from people treated as objects to being perceived as sensitive subjects constructing their own experiences. From the perspective of an art organization, audience engagement could be seen as a value-driven approach aimed at deepening the audience’s experiences of art. Arts organizations use technologies not only to reach new audiences or collect attendance data but also to create new forms of creative work. Audience involvement is an essential part of interactive (and digital) artworks. Agnieszka Wlazeł will look at examples of such artworks through her own engagement classification – audience experiences that are fully "directed", "semi-structured" and "open".

How the art museum became trendy and what we have learned along the way towards our goal
Milda Ivanauskienė
Lithuania / CEO at MO Museum

Milda Ivanauskienė will briefly present the success story of the MO Museum. What goals have been set and how they are being achieved? How the audiences have been defined, what inter-sectorial partnerships are being developed and what marketing solutions have been implemented? The speaker will talk on the new trend introduced by the MO Museum and on how does the museum contribute to the change in our attitude towards a museum and towards spending one’s leisure time.

What is a non-human imagination?
Kristupas Sabolius
Lithuania / Associate Professor of Philosophy, Researcher

Usually the imagination is perceived as an exceptional trait of a human being. However, today alternative forms of intelligence of other species have been brought into the spotlight: the internet of trees, cross-species creativity, reasoning abilities of various protozoa species and robot imagination. We start to notice that squids might establish creative alliances with bacteria, slime mold might design elaborate structures, and swamps offer strategies to overcome floods. Are we the only creatures that think and create? Or maybe, on the contrary, a human has spent too much time being a delusional narcissus seeing only what is convenient for us to see? If so, how possible is the non-human imagination?

Transforming cultural experience : the domino effect
Inga Norkūnienė
Lithuania / Cultural Manager, KKKC

In her presentation “Transforming cultural experience: the domino effect”, Inga Norkūnienė, cultural manager at Klaipėda Culture Communication Centre (KCCC), will speak about changes and outcomes achieved in an institution, when its activities start to take advantage of new educational methods and create experiences relevant to the audience. The presentation by Ms. Norkūnienė will consist of 4 parts: “Person vs organisation: where do the changes start?”, “Creative and unusual approach to the existing resources”, “The Domino Effect: tangible and measurable outcomes of changes” and finally, “The deep-reaching power of experience that shapes an aware participant of the cultural field.” According to Norkūnienė, education is based on good emotions, new knowledge, experiences, encouraging the inherent curiosity, involvement and collaboration, constantly developing the consciousness of the audience and its natural need to visit art and cultural events as active, creative, change-inspiring participants aware of their responsibility. When natural rather than imposed sense of community returns, unique and inherent abilities of people to be curious, get to know things and explore return as well. Therefore, according to Norkūnienė, the consistency of forming cultural skills and deep-reaching experience and reflection thereof is very important, as this results in the strongest emotional bonds and inner desire to return, participate and create.  

Lunch break (Restaurant Sala)

Parallel sessions:

Audience engagement practices in European Capitals of Culture (Amphitheatre)

Format of the session: presentations and discussion
Moderator: Daiva Citvarienė (Lithuania / „Kaunas 2022")

In the cultural sector the focus on prioritization of the audience development has led to actualization of the communication strategies and marketing projects which are aimed at increasing the statistics on participation and ability to activate the culturally passive audiences. Yet, they not necessarily help to ensure the long-term loyalty, qualitative experience and participation of the audiences.
At this session dedicated to the management of European capitals of culture staff, we will seek to find answers to different questions: how to activate the public’s participation in culture, increase the impact of cultural projects, strengthen the position of cultural institutions in the society through individual relation with the communities.
The leaders of the European capitals of culture will share their experiences and insights on actualization of community needs, acquaintance with the sporting communities as well as members of minority, subculture, regional and other types of communities. Moreover, they will cover the projects dedicated to the inclusion of such communities.

The audience as co-producer in Leeuwarden-Friesland 2018
Jelle Burggraaff
Netherlands / Expert on Creative cooperation, formerly Leeuwarden – Friesland 2018

With 60 main events focusing on audience participation and over 400 cultural initiatives produced by the community itself, Leeuwarden-Friesland 2018 paved the way for a new type of European Capital of Culture that put the collaboration between the cultural producer and the audience in the foreground. In his presentation, Jelle Burggraaff will focus on the key factors behind the very strong involvement of the citizens in this project. He will explain how throughout the entire region, cultural producers have worked together with communities and how communities have been supported to produce events themselves as well. The presentation will offer fresh insights and examples of how to involve audiences as a creator in the process of composing a cultural programme.

Citizens engagement in Matera 2019
Rossella Tarantino
Italy / Development and Relations Manager at Matera-Basilicata 2019

Matera 2019 is currently one of the two European Capitals of Culture. They are coming to share with us their experiences and introduce some projects they have put in place for the occasion. To deal with the audience engagement practices in the European Capitals of Culture, the team of Matera 2019 will introduce the passport they’ve created for the whole year, which is a single ticket device to attend all the events of Matera 2019. The purpose of this passport is to promote and open access to culture for all, and, at the same time, propose a ‘license’ of temporary citizenship. We will also discover the citizen engagement in Matera 2019, through activities in the neighbourhoods, workshops and performances that enhance citizenship and the sense of building a project together. A way to include inhabitants and the audience even further in the process of creation and participation.

The EU Working Classes” – engaging the workers’ community in Eleusis 2021 programme
Yannis Koukmas
Greece / Director of Audience Development & Participation, Eleusis 2021

Eleusis is Greece’s productive engine, and the ECoC encounters it at one of the most critical periods of its history, the economic crisis. Since the end of the 20th century, industrial activity has gradually decreased in the area of Eleusis, resulting in the loss of a significant number of jobs, facing the same challenges as the post-industrial Europe. For these reasons, one of the three Central Themes of the programme of Eleusis 2021 has been named “The EU Working Classes” and it focuses on the challenge of labour. This Theme imagines the workforces of the Future, the competitiveness and growth as a result of arts being linked to fields such as industry, science, technology and social innovation. The Theme consists of a Flagship Project and three Programmes.

Galway 2020: Transforming audiences from passive bystanders to active participants
Anna Vinegrad
Ireland / Communication and Marketing, Galway 2020

The presentation will look at the approach to audience development at Galway 2020 and its aims and objectives. It will look at the specific challenges of Galway as an entity representing city and county and present some key projects designed to engage directly with local communities and organisations. Delegates will be invited to consider the term audience development in the context of socially and publicly engaged practice where the aim is to transform audiences from passive bystanders to engaged and active participants

Discussion: Engaging audiences: whom, how and why?

Moderator : Daiva Citvarienė (Lithuania / Kaunas 2022) Panellists : Jelle Burggraaff (Leeuwarden-Friesland 2018), Rossella Tarantino (Matera-Basilicata 2019), Agnieszka Wlazel (University of Leeds), Tamara Belajic (Novi Sad 2021).

14:00Challenge? Solution: arts & business cooperation (Stairway room)

Format of the session: presentation and case studies Moderators: Paul Bourne (England / Artistic Director, Business Consultant) and Agata Etmanowicz (Poland / President of Impact Foundation) Imagine a partnership of the art and business sectors based on true co-operation, real value and with equal distribution of influence and, yes...mutually rewarding! O.K., now let’s make it happen! How? We will combine an injection of inspiration with practical outcomes. No matter whether you are from the culture or business sectors you are very welcome! You have two options for participation: a) just register and enjoy the ride; b) register and submit your challenge (whatever it is you are struggling with) and we will use the collective effort of dozens of creative people to work on YOUR case = for YOU. By mapping and matching both the needs and the skills, we will prove how much value we have to offer to each other and how much is yet to be discovered in the relationship between art and business. More information about this session

14:00The element of sustainability in the context of community-led social enterprise (Nemunas room)

Format of the session: presentations and practical session
Moderator : Simona Šimulytė (Lithuania / Founder at Changemakers'ON)

Recently there has been a notable increase of inspiring social business examples in Lithuania, yet they are not that numerous in Kaunas city and Kaunas district. The seminar is aimed at introducing the basics of social business and its opportunities to the leaders of Kaunas city and Kaunas district communities as well as activists.
Moreover, we will seek to encourage the participants and provide them with an inspiration to undertake social business which would bring the communities a possibility to engage in social activity and enable them to live off this activity.
The lecturers of the seminar will elaborate on social business principles and the aspects which separates this business from traditional business models. In addition, the speakers will present the possibilities of developing social business in Lithuania and Kaunas and provide the best examples of the community-based social business projects implemented abroad and in Lithuania. Furthermore, the practical session will be dedicated to the search of ideas that could be developed into future social business projects in Kaunas.

Social Business: case studies and business models
Phil Tulba
United Kingdom/ Social Enterprise Expert & Consultant

An introduction to social business – using inspiring examples – with an explanation of different business models and how they generate social impact and social value.

SMART formula of building invincible and sustainable social businesses
Simona Šimulytė
Lithuania / Founder at ChangeMakers’ON

Simona Šimulytė will speak about how to make a strategy, innovation and entrepreneurship simple, practical, and applicable. If you are seeking ways to build a business and leave a mark on the society, social entrepreneurship can help you do both. Simona will share how social entrepreneurs use their business and creative skills to help identify and solve social problems on a large scale. You will find out whether you are a passionate risk-taker who applies innovative and practical solutions to benefit society through their business practice. Through the best examples, you will be inspired to get ready to implement Societal Change and create inspiring solutions, work as your own boss and create jobs and income streams.

Transfer of the public services: new opportunities for the social business
Aušra Pulauskaitė
Lithuanian / Project Manager at Versli Lietuva

The report will introduce the public service transfer model and the situation of social business in Lithuania: what has already been done and what remains to be done in order to encourage the development of social businesses, improve its appeal and ecosystem.

Building social business: practical workshop for the analysis of ideas 
Monika Juknienė
Lithuania / Coordinator at NVO Avilys

The workshop will feature the analysis of social business ideas suggested by workshop’s participants, including the evaluation of their content, estimated impact and ways to achieve it, financial sustainability and possible investment options. Participants of the session will be invited to share their ideas, receive the feedback from the audience and look together for solutions and tools to help their colleagues to develop advanced social businesses. The bravest ones who are going to present their concepts of social business will receive valuable insights, while the audience will contribute to the development of new social businesses in practice. 

Let’s hack Social & Tech: ChangeMakers’ON hackathon 2019 (Restaurant Sala)

17:00–19:30 Grand opening, intriguing and daring discussions, news & trends of 2019, presentations by change-inspiring leaders. Start of a 3-day social innovation hackathon.
19:30 Informal meeting and networking with ChangeMakersON (outside terrace)

14:00The intuition experience (Intuition rooms)

Format: interactive workshop
Separate groups : 14:00, 15:00, 16:00
Head moderator: Fionn Dobbin (Germany / Creative Director at the design consultancy agency Age5)
Moderators: Henning Grambow (Germany / Creative strategist and Music producer), Zan Hoffman (USA / Sound artist), Toms Liepajnieks (Latvia / Actor)

As today’s world is volatile, uncertain and increasingly complex, intuition has become one of the most important creative leadership qualities for success within systems and organizations. The highest and purest form of intuition lies behind the world of art. Artists decode aspects of their world and directly translate them into their artworks, without overthinking and overusing the same strategy.
During the interactive workshop we will invite you to dive into a joint experience where you will be guided by a group of artists who will share how they use intuition as a tool in jazz, acting and visual arts and how it can be applied to the creative industries at large. And that is what we try to experience in our sessions. It is not a methodology like Design Thinking. It is more like a way to your inner intuition and if you like – Art Feeling.

End of the Forum

Register

The event is free. Make sure to reserve your seat by filling out the registration form.

Moments from the last year's European Capital of Culture Forum

Event place

Žalgiris arena, amphitheatre hall

Žalgiris arena, amphitheatre hall
Address: Karaliaus Mindaugo av. 50, LT-44334 Kaunas

About event placeMAPAmphitheatre hall
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